Back in 2007 West Bromwich Albion FC’s Neil Clement unveiled the new 3G artificial grass playing surface and changing rooms at Redhill School in Stourbridge – built with the help of £795,756 from the Foundation.
The site was a roaring success, used by the school and other groups during the week. However, the Foundation’s M&E identified that it was experiencing low usage levels at weekends and during the school holidays. There was therefore a strong need to engage new community groups and delivery partners.
The facility is now in high demand and stretched to capacity after intervention from our Activity Sustainability Advisers (ASA) team. Working in partnership with Birmingham County FA has led to the site becoming an FA Tesco Skills site and one of the first Mars FA Just Play Centres. The grantee also worked with the ASA to secure additional Football Foundation funding specifically linked to ASA intervention. The site was awarded funding to develop summer taster sessions to engage the local BME community, deliver a Friday night provision and provide financial support to train volunteer coaches.
Since the ASA intervention, an additional 236 people use the site on a weekly basis, an increase of 49%. Over the next six months the ASA will continue to support the site to ensure that it embeds sustainable activity and participation opportunities for many years to come.