04 FOCUS ON THE DELIVERY FOCUS ON THE DELIVERY: TARGETING INVESTMENT INTO THE MOST DEPRIVED AREAS The Football Foundation targets 40% of its funding into the 20% most deprived areas of the country, as defined by the Index of Multiple Deprivation (IMD), which is the official measure of relative deprivation for small areas in England. It ranks every small area in England from 1 (most deprived area) to 32,844 (least deprived area) using the following criteria: The reason we focus investment into the most deprived communities is simple. They are the areas that have the worst provision of sports facilities and the fewest FA Charter Standard grassroots football teams, which means there are fewer opportunities to play. They also have the highest unsatisfied latent demand for playing football and other sports and the highest level of health inequality. DIRECTING INVESTMENT INTO THE AREAS THAT NEED IT MOST 1 INCOME DEPRIVATION 2 EMPLOYMENT DEPRIVATION 3 EDUCATION, SKILLS AND TRAINING DEPRIVATION 4 HEALTH DEPRIVATION AND DISABILITY 5 CRIME 6 BARRIERS TO HOUSING AND SERVICES 7 LIVING ENVIRONMENT DEPRIVATION L E A S T D E P R I V E D A R E A S Most grassroots teams available to play for. Most grassroots facilities to play at. M O S T D E P R I V E D A R E A S Least grassroots facilities to play at. Least grassroots teams available to play for.