Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40M anchester United Foundation works with 17,000 kids across Manchester, using the United brand and the game of football to ‘engage, inspire and unite’ young people – that is our motto. When we work with our participants we impart the skills necessary to become a more rounded and ultimately, more employable individual. We offer a wide range of community outreach programmes from Premier League Kicks, which we have branded ‘Street Reds’, to literacy and enterprise sessions. We specifically target 5-18-year-olds in the most underprivileged areas of Manchester, aiming to break the social deprivation cycle and fill the support network void that is otherwise missing from their lives. Many young people that we with work don’t venture beyond their local neighbourhood, as they do not have access to private transport or cannot afford public transport. For example, one participant who lived in Stretford had never been to Manchester’s city centre, despite living just three miles away. We try to break down these barriers and if you have a shiny new 3G pitch up the road, it means we can move youngsters outside of their ten minute radius. All of the Football Foundation’s pitches are floodlit, meaning that our work continues through the winter and dark evenings, not just when the weather is nice. Without the sorts of facilities delivered by the Football Foundation, we simply wouldn’t be able to reach those young people who benefit from our sessions. These 3G pitches give us staging posts around the city, at which we can be agents for social mobility. Put it like this – if you build a 3G pitch and get Manchester United Foundation to deliver coaching activity from it, why wouldn’t people come? We want people to be able to go back into their community and be a shining light for the rest – prove that you can make something of yourself through dedication and making the right decisions. First-teamer Marcus Rashford played in our Wythenshawe Street Reds sessions as a kid and look what he has achieved. Even after Marcus made his debut against Arsenal last season, he still came down to see the kids at Street Reds the next day – that’s the level of impact that scheme had on him. AON, supports us heavily with. The Street Reds programme is a particularly important scheme given that 47% of young people in Manchester leave their 11 years of education without the relevant English and maths skills. Sadly, many schools just don’t have the resources these days to help every single student fulfil their potential, so we step in and plug that gap by using the hook of football. There are lots of similarities that link the lives of young people we work with but the most pertinent one is that no positive change would have been possible had it not been for the quality facilities delivered by the Football Foundation, thanks to investment from the Premier League, The FA and Government through Sport England. Manchester is a better place because of it. Another example that springs to mind is a young girl from one of our deprived areas who was dealing with some challenges in her personal life. She came to us looking to change all that and we got her involved in our Volunteer Ninety Nine scheme, which enabled her to qualify as a coach and then be chosen as one of ten young people to join a coaching programme in America. To say she grew from a lost girl to a young woman with a purpose is an understatement. Over the years we have developed and diversified the programmes that we deliver. For example, we work with the Premier League to supply literacy and enterprise programmes, something that one of our club sponsors, 10 onsıde| ISSUE 38 PROFESSIONAL CLUB COMMUNITY LINKS Created in 2007, the award-winning Manchester United Foundation is gearing up for its tenth year as one of the most active Premier League club community trusts in England. John Shiels has been CEO during that decade and writes here why the facilities delivered by the Football Foundation are so vital to his work. MANCHESTER ENGAGING, INSPIRING AND UNITING