The Football Foundation has been shortlisted for best online annual report in the Corp Comms Digi Awards 2012.
This year saw the Foundation launch a new online interactive version of the annual review: Annual Review +. This was designed to bring the case studies that featured in this year’s annual review to life and provide an in-depth insight into the clubs and people who are benefiting from the work of the Foundation. The feature includes exclusive video footage of the sites in action and interviews with participants.
The judging panel were looking for reports that took advantage of the unique characteristics of the web medium rather than simply reproducing the printed version as a PDF. They also considered the ease of navigation across multiple devices, accessibility of multilayered narrative and data, spreadsheets, rapid signposted access to the desired areas of information, interactivity and social shareability.
The Football Foundation was unique as it produced the film entirely in-house, with staff filming, editing and hosting, rather than hiring an external agency.
Paul Thorogood, CEO of the Football Foundation, said: “To produce this tremendous new feature and be nominated for the prestigious Corp Comms Digi Awards is testament to the creativity and hard work of our in-house team. Annual Review + was delivered on a shoestring, without any external support. We felt that this was important, given that we are a charity managing other people’s money.For people to see with their own eyes the impact that our projects, in such an interactive way, is having across the country is fantastic.”
Funded by the Premier League, The FA, and the Government (via Sport England), the Football Foundation is the country’s largest sports charity. Since it was launched in 2000, the Foundation has awarded around 8,000 grants worth more than £420m towards improving grassroots sport, which it has used to attract additional partnership funding of over £520m.
For more information about the work the Football Foundation visit www.footballfoundation.org.uk or follow us on Twitter at http://twitter.com/FootballFoundtn.
For more information contact: Richard Faulkner on 0845 345 4555 ext 4274 or email@example.com