On 6 July 2005 Lord Sebastian Coe was quoted as saying the aim of London 2012 was “to reach young people all around the world, to connect them with the inspirational power of the Games, to inspire them to choose sport” Tessa Jowell, Minister for the Olympics said “London is committed to a sporting legacy…London's legacy will reach beyond London”.
We whole heartedly agree with both these sentiments and as the largest sports charity in the UK the Football Foundation is fully committed to seeing more people participating in sport and understanding the wider social benefits of this. One way of doing this is to help groups such as yours understand how you can benefit from the inspirational power of the Games and how the opportunities surrounding London 2012 can assist those you engage and enhance the activity you deliver.
There are a number of questions around the sporting legacy, our aim is to share what we have learnt and keep this site updated with information that may benefit you.
This page includes the following information:
Who is responsible for what?
What funding can I apply for to deliver a 2012 sports legacy projects?
How can London 2012 benefit my organisation?
What opportunities are there to get involved?
what's happening in my local area?
How can I learn more?
Football Foundation projects inspired by London 2012
Relevant Football Foundation Press releases
A lot of different names and acronyms are used in reference to the Olympics and London 2012. We have put together a 'Who Does What' information sheet which aims to explain the roles of the main players. The London Development Agency have a diagram that also explains this.
To date the majority of the funding has been filtered through National Governing Bodies (such as the FA), County Sports Partnerships (CSP) and local authorities. Contact your relevant regional representatives for funding available.
Places People Play
Places People Play is a mass participation legacy fund from the London 2012 Olympic and Paralympic Games. It is delivered by Sport England, in partnership with the British Olympic Association (BOA) and the British Paralympic Association (BPA) with the backing of The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) and the London 2012 Inspire mark. The £135 million initiative has been made possible by the Government’s National Lottery reforms, which are bringing additional funding into grassroots sport.
There are be three strands and various opportunities within these to apply for funding between now and 2014. The four strands are:
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Places - transform the places where people play sport includes three funds: 'Inspired Facilities' being launched in Summer 2011, 'Iconic Facilities' next funding round open Autumn 2011 and 'Protecting Playing Fields' being launched in Summer 2011.
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People - inspire people to make sport happen at the local level through Sports Makers. This project will use the inspirational pull of 2012 to recruit, train and deploy 40,000 Sport Makers across the country. It will be launched in Autumn 2011 and run for two years.
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Play - create the sporting opportunities and challenges that give everyone the chance to become part of the mass participation legacy. This consists of two programmes: Gold Challenge to inspire Adults and Sportivate - funding that can be applied for through the CSP to deliver six to eight weeks of free coaching in any sport for young people aged between 14 and 25.
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Disability legacy - more information due to be released by Sport England at the end of 2011
For more information check the Sport England website.
London specific
The Mayor of London: Facility Fund aims to raise participation levels in sport in London through the funding of sports facilities. The fund will help to provide affordable, good quality local facilities within local communities.
There are many benefits that any sports organisation can gain from London 2012. By harnessing the inspirational power of the Games you could:
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Engage new members
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Attract more volunteers
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Take advantage of a greater desire for community cohesion
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Promote the Olympic values of excellence, friendship, and respect
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Invite local sporting heroes to your Club
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Increase awareness of disability sports
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Encourage members to gain new qualifications and sign post them to employment pathways
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Demonstrate the sport is accessible to all
There are a number of opportunities that have arisen as a result of winning the opportunity to host the 2012 Olympic Games. The following websites provide more information on how to get involved:
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Receive the Inspire Mark recognition for a project that is genuinely inspired by the Games.
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Gain training and access to job opportunities in construction or at LOCOG. Set-up Games Inspired volunteering opportunities within your organisation. Volunteering England deliver workshops to help you get started and have resources, support and a guide to funding on their website. For inspiration look at their case studies page.
Set-up Games Inspired volunteering opportunities within your organisation.
deliver workshops to help you get started and have resources, support and a guide to funding on their website. For inspiration look at their
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Get training and volunteering experience leading up to 2012 through the Personal Best programme for those not in employment or education.
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Benefit from vocational education and skills training for people who want to work and develop their careers in sport and leisure as well as existing employees who want to improve their skills and career opportunities.
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Compete for contract opportunities linked to the London 2012 Games and other major public and private sector buying organisations. London Civic FOrum are hosting workshops to help people register and make the most Compete for. For more details email karin@lvsc.org.uk.
- Provide a meeting room or reception venue for Olympic associations to hold meetings and receptions. Visit London are looking for such venues and if this is something you could offer, register your premises with eventssolutions@visitlondon.com. Premises are also being sought which have views of London that might be good places for broadcasters during the Olympics.
- Host an event in the Olympic Park between 2013 and 2018. The Olympic Park Legacy Group are welcoming expressions of interest from groups that want to host an event to establish the Park as a 'must see' or 'must return' location for visitors and the local community.
- Be a spectator: Buy tickets for the paralympics - Tickets go on sale from the London 2012 ticketing website from 9th September until 30th September.
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If you are an educational establishment:
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There are a number of educational programmes to inspire children and young people for use in schools, colleges and universities, and other learning providers.
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To be eligible for free tickets for the Games they must be registered on the Get Set programme.
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Enter a fun competition with SmallSteps4Life before 31 March and win a visit from one of the London 2012 mascots, Wenlock & Mandeville.
LOCOG has set a Nations and Regions group to ensure the whole of the UK benefits from the Games. The group is made up of 12 senior representatives. Each Nation and Regions Group member chairs a task force bringing together representatives of interested parties across their nation or region. They each have a vision and plan for making the most of the Games - from helping businesses gear up to win Games-related contracts to encouraging young people to take up more sport and activity.
Many local authorities and / or regional development agencies have recruited a Legacy Co-Ordinator / team to manage and develop programmes inspired by London 2012. Some have written a legacy framework, which is a document that outlines how the area will create a legacy from London 2012. Such organisations have a page on their website dedicated to 2012 legacy. The following are a couple of examples:
Essex
The NorthWest
Greenwich council
Camden Council
There are a number of helpful websites, which will keep you updated with the latest opportunities and developments surrounding London 2012. All these websites have e-newsletters you can sign up to, which will keep you informed on everything from events taking place to celebrate the build up to London 2012, to sports involved in the Olympics, to the construction developments at the Olympic Park:
London 2012 - home page of London 2012 with information about the Olympic sports, venues, opportunities to get involved, latest news and plans.
London Development Agency - to keep Londoners informed about the London 2012 legacy, the Olympic park, jobs and business opportunities etc.
Department of Media Culture and Sport - oversees the entire London 2012 project. Their website provides an overview of everything from construction to finances to legacy.
The Big Opportunity - the voice of the Third Sector; building, inspiring and generating Third Sector activity around the 2012 challenge.
Legacy Now - information about the work, initiatives, programmes and events around legacy being led by the LDA and you can provide your thoughts on the Olympic Park legacy plans as they develop
Legacy Trust - for information about a wide range of innovative cultural and sporting activities for all, which celebrate the London 2012 Olympic and Paralympic Games and will leave a lasting legacy in communities throughout the United Kingdom.
Mayor of London - for more information about the role of the Mayor in London 2012 and how the City of London is being prepared.
The following are just a few case studies of projects the Football Foundation have funded that have been inspired by London 2012. Click on the names of the projects to find out more or follow the link to the organization's website to find out how to get involved.
Panathlon Challenge creates opportunities for young disabled people by providing coaching funds, sports equipment and multi-sport competitions in various locations around the country. In recognition for their role in helping bring sport, life, enjoyment and health to London's communities Panathlon were one of the first projects to receive funding from the Mayor's sports pilot fund. To get involved visit their website.
Getting Ready for the Games and Beyond has received the 'Inspired by' Mark as it aims to exploit the hopes and opportunities of London 2012 in order to encourage and enable all young Londoners to participate in and develop a lifelong love of sport and healthy activities, raising levels of personal and social health, confidence and wellbeing. For more information visit the London Youth website.
Supporter to Reporter is developing a national reporting team of young people for London 2012. Already these young people are creating videos, audios and blogs on all the Olympics and Paralympic stories. S2R received the 'Inspired by' Mark for contributing towards a lasting legacy and placing young people inspired by the Games at centre-stage as part of the action. For more information visit their website.
