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Football Foundation
Football Foundation
Award winning King's Lynn Community FC vouch for the importance of grassroots football

Award winning Lynnsport vouch for the importance of grassroots football

Date published: 04 October 2013

Press release

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Norfolk-based sports facility Lynnsport have generously donated a £200 Nike voucher from the Football Foundation to King’s Lynn Community Football Club (KLCF), a resident team on Lynnsport’s facility. The prize was initially awarded to Lynnsport because of the quick return of their annual Monitoring and Evaluation (M&E) form.

Formed in 2002, KLCF helps over 1,500 children every week to achieve their goals through sport, supporting both boys and girls aged between five and 19, and of all abilities, across West Norfolk. Since the club’s inception, strong links have been formed with local youth football clubs, schools and local organisations.

In 2008 the Football Foundation awarded Lynnsport a £147,680 grant towards the construction of a new £337,690 third generation artificial grass pitch. This funding has helped to fulfil KLCF’s vision to help people achieve their goals by delivering a structured, quality and innovative football provision. Currently delivering this programme are seven full-time and eight part-time staff, with 12 volunteers also helping on a regular basis. 

Funded by the Premier League, The FA, and the Government (via Sport England), the Football Foundation is the country’s largest sports charity. Since it was launched in 2000, the Foundation has awarded around 9,500 grants worth more than £410m towards improving grassroots sport, which it has used to attract additional partnership funding of over £560m.

Across Norfolk, the Football Foundation has awarded 87 grants worth £5,149,810 towards grassroots sports projects worth £11,020,037.

One of the Foundation’s primary goals is to increase participation in football and other sports. So, in keeping with an ethos of continual improvement, the dedicated M&E team work hard to assess every project the Foundation funds even after it has been built and the ribbon cut. This approach means that the Foundation produces real, tangible and independently verified data which shows the impact an investment is having, and how efficiently the organisation is performing.

The Monitoring and Evaluation form that Lynnsport returned so promptly was built and hosted by Upshot, an online management system used by the Football Foundation to help manage, monitor and evidence funded projects. It is helping to reduce the administrative burden on staff and bringing benefits to the organisations who receive funding.

The Football Foundation is unique as a funder of grant aid, in that its involvement with projects does not stop once it has invested in it. The Foundation believes that it is important to ensure that the unpaid and sometimes inexperienced volunteers who help manage facilities feel supported, as well as challenged, to continue to deliver the outcomes anticipated by the Foundation’s original investment, once the facility is use.

Simon McKenna, Senior Leisure Manager, Borough Council of King's Lynn & West Norfolk, said:“I was delighted to nominate KLFC as the beneficiary of the £200 Nike voucher. Their team were extremely surprised and also absolutely delighted to have received this prize, which they are putting towards a set of 12 new footballs. 

“The Foundation’s Monitoring and Evaluation process is vitally important as it shows our centre what we are doing well and how we can improve. Of course the Foundation’s investment is absolutely vital for clubs like us because simply, the greater the quality of the facility, the greater the quality of the experience we can offer.” 

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"Everyone at KLFC was extremely surprised but also absolutely delighted to have won this voucher." 

Simon McKenna, Senior Leisure Manager, Borough Council of King's Lynn & West Norfolk

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