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Football Foundation
Football Foundation
Durham youngster chosen as face of football's future

Durham youngster chosen as face of football’s future

Date published: 11 November 2014

Press release

Football Foundation Advert Photo

A promising young footballer from Durham has been unveiled as the face of the Football Foundation’s official advert for the 2014-15 season.

Eight-year-old Corey Humphrey from Meadowfield in Durham, who is a defender for local side Brandon United Football Club, is the focal point of the striking image that has been selected to illustrate the effect of investment being made into improving grassroots facilities by the Premier League & The FA Facilities Fund, which is delivered by the Football Foundation.

Corey, who captains Brandon FC, won last season’s Players’ Player and Most Improved Player awards at the club’s end of season celebration. The young Sunderland AFC fan cites Steven Fletcher – who scored a brace in the Black Cats’ vital win against Crystal Palace on Monday night – as his favourite footballer. Corey was given a large canvas print of the advert by the Foundation.

The Football Foundation’s advert is seen by hundreds of thousands of football fans every week in matchday programmes from the elite level of the game through to the base of the football pyramid. The image of Corey used in the advert was taken at the official opening of a third generation (3G) artificial grass pitch (AGP) at Meadowfield Leisure Centre, Durham, in October 2012. That opening was conducted by World Cup winning legend Jack Charlton and was part-funded with a grant of £78,273 from the Premier League & The FA Facilities Fund.

Rory Carroll, Head of Communications at the Football Foundation, explained: “The image of Corey on the new 3G pitch that we funded in Durham perfectly encapsulates the message of how, with our funders’ investment, we are ‘Building the Foundation of Football. It is clear from his expression and stance show he is being totally engrossed in his football. It would be a far less enticing prospect were the training session taking place on the type of boggy pitch that characterises much of the grassroots game.

“The hub of activity going on behind Corey reflects the substantial increases in participation achieved by facilities that we invest in as a result of the increased capacity. The floodlit night-time nature of the image illustrates how these facilities mean that sport does not simply stop when it gets dark – which is as early as 4pm in winter months.

“And of course a by-product of enabling more people to play the game, and on proper surfaces rather than unplayable quagmires, is that it supports the development of home-grown talent.”

Corey Humphrey himself beamed: “I’m so excited! I’m used to seeing my favourite players in matchday programmes, so it will be strange seeing myself there next time I open one! I’m really enjoying the season so far and hope the team and I can maybe win our league.”

Corey’s Dad, John Humphrey, said: “It’s brilliant news – this poster will take pride of place on our mantelpiece! Corey is football mad. He loves training and matches, so having facilities like the floodlit 3G pitch at Meadowfield is great – games never get called off because of waterlogging and training can happen even during the dark winter months."

Andrew Allan, who is Chairman of Corey’s club, Brandon United FC, added:“Everyone at the club was very excited when they heard that Corey’s photo was to be used in the Football Foundation’s advert. Corey is not only a very good player but a nice boy too – the advert will be something Corey and his family will remember for years to come.”


For more information contact Daniel Bermingham-Shaw on 0845 345 4555 Ext: 4274

Or Daniel.Bermingham-Shaw@footballfoundation.org.uk

Corey Landscape Advert


“The image of Corey on the new 3G pitch that we funded in Durham perfectly encapsulates the message of how, with our funders’ investment, we are ‘Building the Foundation of Football." 

- Rory Carroll, Head of Communications, Football Foundation

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