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Football Foundation invited stateside to talk at top sport conference

Football Foundation invited Stateside to talk at top sport conference

Date published: 05/08/2016

The Football Foundation has been invited to showcase its ground-breaking monitoring and evaluation tool, Upshot, at the Beyond Sport United 2016 conference in New York on Tuesday 9 August 2016.

Upshot uses innovative technology to help organisations better monitor and evaluate their community outreach work, specifically how best to measure participation and social outcomes.

The event will bring together representatives from leagues, governing bodies, rights holders, and NGOs from all over the world to share best practice on how sport can change lives through participation, education and inclusion.

Major League Baseball (MLB), the National Basketball Association (NBA), Barclays and UNICEF are just some of the organisations who will share insight through interactive panels and practical sessions on how to create opportunities for people to get involved in sport, no matter their background, race or religion.

Although the Football Foundation is a charity, it is very much run along business lines. This includes a strong technology-focus, which has helped the organisation to become more efficient and effective year-on-year, something Upshot has been central to.

Duncan Jones, Head of Upshot Operations, said: “We are thrilled to be invited to discuss the successes of Upshot, and the other Foundation delivery systems, at such a leading global sporting event. Now more than ever, organisations need to capture accurate data to prove that their investment is achieving results – Upshot does that.

“More than 500 organisations are using Upshot and it is a sign of its success that we have been invited to share our knowledge on how using technology helps organisations drive social change. We look forward to demonstrating how Upshot has simplified the lives of those delivering sport for development programmes and capturing robust data in the process.”


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Upshot is an online project management system that has been developed with funding from the Football Foundation to manage, monitor and evidence sport for development projects. Launched in 2012, the system is now being used by a total of over 600 organisations including sport national governing bodies, international NGOs, local authorities, charities, healthcare providers, police and crime commissions and other not-for-profit community groups.

Since it was launched in 2000, the Foundation has awarded around 14,000 grants worth more than £560m towards improving grassroots sport, which it has used to attract additional partnership funding of over £787m – over £1.3bn of investment into the grassroots game. This has helped to develop the below, and more besides:

  • 625 floodlit artificial grass pitches.
  • 2,818 natural grass pitches.
  • 959 changing facilities.
  • 93 multi-use games areas (MUGAs).

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“More than 500 organisations are using Upshot and it is a sign of its success that we have been invited to share our knowledge on how using technology helps organisations drive social change.”

Duncan Jones, Head of Upshot Operations

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